ABSTRACT
The book market was one of the worst impacted during the COVID-19 pandemic, especially in Romania, where it already was a small one and concentrated in urban areas. Although e-books, online bookstores, and digital business models have been part of the book market landscape for some time, the COVID-19 pandemic strongly disrupted it. For a while, in many countries, the book market existed only in its digital form. Therefore, the business, marketing, and communicational processes moved online. The present paper analyzes the email marketing strategies adopted in the Romanian book market and is a starting point for future researches of the communication instruments in the book market. The findings suggest that companies are strongly oriented toward sales and branding is a secondary concern.
ABSTRACT
Museums depend on two factors to achieve their educational and cultural missions: heritage/collections and audience. In the past decades the role of museums in society, as well as the way they relate with their audiences changed significantly. As in many other domains, the internet and technological development influenced museums' public offers and how they interact with their audiences, either visitors or the online public. Nevertheless, museums' strategies have concentrated on effective visitors to the museums' premises. One of the effects of COVID-19 pandemic was the complete closure of museums around the world. Therefore, museums had to adapt to remain significant to their audience and to continue to achieve their missions. The present investigation tries to map innovative approaches of museums, especially the ones in Romania and Italy. A special focus is put on the strategies adopted by museums aiming to help their communities better cope with the pandemic.
ABSTRACT
The impact of the COVID-19 pandemic on business is significant and must be assessed on various levels, as it has determined fast-moving variables, many of them totally unexpected and for which managers all over the world were not prepared to handle. On the bright side, the COVID-19 crisis revealed the ability of mature businesses to adapt in an agile manner - both in strategy and in operations -, catalyzing the large-scale adoption of digitalization and remote working and thus, determining important changes in organizational cultures and management models. We present in this opinion paper a practice-oriented summary of the most important aspects that redesign business in the COVID-19 context, based on a semi-structured literature review approach of sources published between March and August 2020, both in academic journals and consultancy companies' reports. Aspects such as agile resilience and recovery through rebuilding operations, rethinking the organization, acceleration of the adoption of digitalization, and adapted marketing responses are discussed with a managerial lens.